*This was a pitch video for an International Olympic Committee meeting. It never ran. Password: 2028.
During the 2008 Presidential election, AARP tasked us with creating a campaign that would motivate their members to put partisan politics aside and stay focused on two of the organization's most pressing issues: healthcare and long-term financial security. We created a grassroots effort called Divided We Fail. Modeled after a political campaign, it was led by Champ – a nonpartisan mascot that's half donkey, half elephant.