The launch of a new business, side hustle or even a personal site, is a important moment that should be celebrated. To inspire people to get their ideas out into the world, we created a campaign around a simple call to action… “If you believe in something, launch it.”
We were inspired by the optimism of the ‘60s Space Age. The crackling radio chatter mimics Mission Control communications, but uses web design nomenclature. Even the 4:3 aspect ratio is meant to be reminiscent of old TVs.
One of the sites being launched in the film was speak-ears.com. For those who were curious enough to look it up, we created an Easter Egg site where the “speaker ear” played Space-inspired audio.