Leading up to the 2016 Rio Olympics we worked with Google Brazil to breakdown the language barrier between Cariocas (Rio locals) and visitors.
We weren't an official Olympic sponsor, but the campaign was so successful during the two weeks of the games, that the IOC asked to use Google Translate during the Paralympics Closing Ceremonies.
We led the effort with a contextual OOH campaign that translated pro tips about Rio, taken from real Cariocas, into all the world’s languages. There were 750 contextual placements in all.
A contextual digital campaign also doubled as a useful translation tool.
We also partnered with a few local street artists to translate message of love and togetherness for the Olympic athletes and fans arriving at local airports..
A launch film that aired in Rio celebrated Brazil’s diverse and welcoming culture.
The refugee population in Brazil, and around the world, is also greatly impacted by the language barrier. So we also documented the true story of a former refugee using Google Translate to write a letter of love and hope to a young refugee.