We created Starbucks’ first global brand campaign. It's a collection of films that celebrate the good things that happen when people get together. Filmed in 28 countries, in one day, we captured countless moments that tell the stories of real customers.
At the heart of the campaign is a five minute interactive documentary observing a day in the life of different Starbucks around the globe.
Partnering with Youtube, we were able to bend their timeline and embed six shorter documentaries within the longer film.
A set of TV spots promoted the campaign